Llave Allen | 2018

Categoría: Audiovisual | Realización |
icono_facebook icono_facebook


With the allen key as the star of the show, the new IKEA campaign sets out to ‘undo the IKEA living room you have put together in your head’.
This iconic symbol of the IKEA allen key takes us on a journey to different houses with very distinct styles, where the protagonists are unable to distinguish which pieces of furniture in their living rooms are from IKEA and which are not.
IKEA demonstrates that whatever your style, there is always space in the lounge for their furniture and products, destroying negative preconceived notions that have been picked up from research, such as IKEA living rooms all being very similar and of a very defined Swedish style.

(Si quieres acceder a esta información y a la búsqueda directa por profesionales, marcas y empresas, identifícate o date de alta como usuario premium aquí.)

Redacción | Copywriting:
Dirección de arte | Art direction:
Dirección creativa ejecutiva | Executive creative direction:
Dirección general creativa | Creative general direction:
Planificación estratégica | Strategic planning:
Equipo de cuentas | Account team:
Producer de agencia | Agency producer:
Productora | Production company:
Producción ejecutiva | Executive production:
Realización | Directing:
Postproducción | Postproduction:
Sonido y música | Sound and music:
Aprobado por | Approved by:
Marca | Brand:
Anunciante | Client:
Agencia | Agency:

Otras apariciones de esta campaña

Llave Allen | 2018
Ideas |